The surprising reason people use social networks

One point of disagreement I have with Charlene Li concerns one the reasons that she lists for people participating in the “groundswell”.  On page 60-61 of her book  (“Groundswell”) she lists nine reasons people produce content, write reviews and submit responses – keeping up friendships, making new friends, validation, creative impulse, etc.  One of the reasons [...]

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A vision for a brave new SOCIAL world – Charlene Li

Yesterday Charlene Li (www.altimetergroup.com), author of “Groundswell”, visited our CSN class via webcast.  I had read her book and we had some chapters assigned for class.  Her basic premise is that we are at the doorstep of a new era – the internet will transition from disjointed applications to an interconnected environment where we can [...]

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