Amazing new start-ups

Today was the last class for Competing with Social Networks – an innovative course at HBS, led by Prof. Misiek Piskorski, which has truly inspired me. As a last hurrah, we had a few of our classmates present some companies they are either working with or starting themselves. Check them out! Imagine Election is a [...]

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A vision for a brave new SOCIAL world – Charlene Li

Yesterday Charlene Li (www.altimetergroup.com), author of “Groundswell”, visited our CSN class via webcast.  I had read her book and we had some chapters assigned for class.  Her basic premise is that we are at the doorstep of a new era – the internet will transition from disjointed applications to an interconnected environment where we can [...]

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Twitter’s peeping Toms

My CSN professor turned out to be right again – men tend to follow women online. Since I started my twitter account, I have slightly more people following me than people I follow. What is starting to get spooky, however, is that lately the vast majority of my followers are for the most part males I’ve never met in my [...]

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Brands – engaging the consumer while avoiding online clutter

One of my classmates, a smart and energetic girl who used to work at Deutsch, said something interesting about brands and branding. She said that brand marketers come to behave as if their brands form the center of their customers’ worlds. In fact, consumers have very busy lives and do not spend nearly as much [...]

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Facebook goes senior. A new market opportunity?

In my Competing with Social Networks class at the Harvard Business School (led by an industry walking encyclopedia and a great person overall Prof. Misiek Piskorski) we learned that older women are the fastest growing segment of social networks.  Today’s article on CNN (http://tinyurl.com/cfapjk) talks about women over 55 jumping on the Facebook bandwagon.  The reason?  It’s [...]

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